Secrets to Optimizing Advertising Keywords on Shopee

4 March, 2024 by
Secrets to Optimizing Advertising Keywords on Shopee
Lameco JSC

In today’s competitive world of e-commerce, the power of keywords has become incredibly important. In this article, we'll explore strategies to optimize advertising keywords on Shopee to help your products easily reach potential customers.

Identifying Main Keywords from Shopee Search Bar

Grasping the right keywords is the first step for optimizing ads. The Shopee search bar is an excellent tool for this. This tool allows you to identify the keywords that customers commonly use when searching for products on Shopee.
Firstly, prioritize choosing keywords that are “relevant” to your store, considering the competition level and the development potential of your booth. Then, use these keywords to optimize the product name so that it is convenient for searching while carrying significant SEO value.

Analyzing Queries and Searches

When you've identified your target keywords, the next step is to analyze their effectiveness. This requires you to take note and analyze the number of searches for each keyword. Don't hesitate to use the advertising tool available on Shopee to add and check keywords, then let Shopee suggest extended keywords.

Using Search Tools to Filter Keywords

To find suitable keywords, tools like Google Adwords, Keyword Tool, Google Trends, or tools from other e-commerce platforms such as Lazada, Tiki, Sendo, can become extremely helpful resources.

Monitoring Ad Performance

Running ads is not a one-time job. Instead, you need to run ads with flexible bid adjustments, track changes in keyword rankings, set up discount programs to boost traffic.


Don't forget to save your set of keywords and always prioritize the "relevant" keywords. Run ads for 1 - 2 weeks to collect data before continuing to optimize. Hopefully, what you have learned from this article will help you optimize your Shopee advertising keywords.

Finally, do not hesitate to contact us - Lameco - if you need further support. With years of experience in e-commerce, we are ready to assist you in optimizing your Shopee advertising keywords. Contact us right now for further information and let's improve business results together!

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