Commercial Manager

Ho Chi Minh, Vietnam

About LMC ECommerce

LMC is a trusted partner in eCommerce success, dedicated to empowering businesses in the digital marketplace. As an industry-leading eCommerce enabler, we leverage our expertise, technology-driven solutions, and in-depth understanding of the eCommerce landscape to help brands thrive and unlock their full potential.


About The Role

As the Commercial Manager - eCommerce, you will lead the commercial team in developing and executing strategies to enhance sales and profitability on eCommerce platforms such as Lazada, Shopee, and other local marketplaces. Working closely with the Head of Commercial and other departments, you'll optimize product listings, pricing, and promotional activities to increase customer engagement and revenue.
You'll oversee a range of activities, working closely with various departments to ensure a seamless and successful e-commerce operation.

Main Responsibilities

  • Strategic Planning and Growth:
    • Develop and implement a comprehensive e-commerce strategy aligned with overall business objectives.
    • Analyze market trends and customer behavior to identify opportunities for growth.
    • Set and track key performance indicators (KPIs) to measure the success of e-commerce initiatives.
    • Manage the e-commerce platform.
    • Develop and implement eCommerce strategies, including budget planning, for local marketplaces such as Lazada, Shopee, TiktokShop, and others.
  • Product Management and Assortment Planning:
    • Collaborate with the Commercial Director and other departments or product teams to optimize product listings, pricing, and promotions for online channels, ensuring a curated product selection.
    • Conduct competitor analysis to optimize pricing strategies and product offerings.
    • Monitor and analyze eCommerce market trends, customer behavior, and competitor activities to identify growth opportunities.
  • Marketing and Promotions:
    • Partner with the marketing team to develop and execute effective online marketing campaigns.
    • Manage and optimize online advertising campaigns (PPC, social media ads).
    • Develop and implement promotional strategies to drive sales and brand awareness online.
  • Customer Experience and Operations:
    • Oversee the customer journey on the e-commerce platform, ensuring a smooth and user-friendly experience.
    • Work with operations teams to optimize order fulfillment, delivery processes, and customer service.
    • Analyze customer data and feedback to identify areas for improvement.
    • Monitor and enhance the profitability performance of respective brands and areas.
  • Team Management and Leadership:
    • Provide direction and motivation to the e-commerce team (if applicable).
    • Delegate tasks effectively and foster a collaborative work environment.
    • Lead the commercial team in executing eCommerce initiatives and ensuring goal achievement.
    • Prepare and present reports on sales performance, market trends, and relevant data to senior management.
    • Continuously improve eCommerce processes and systems for increased efficiency and effectiveness.
    • Collaborate with teams like marketing, logistics, and customer service to ensure a seamless customer experience.

About The ECommerce Department

 The Commercial team at LMC eCommerce oversees store operations on Lazada, Shopee, TiktokShop, and other local E-commerce marketplaces. Focused on driving sales and revenue growth, the team optimizes product listings, manages pricing and promotions, and analyzes sales data.

Skills & Experiences

- Bachelor's degree in Business Administration, Marketing, or a related field.
- Minimum of 05 years' experience in eCommerce, with at least 03 years in a management role.
- Understand eCommerce platforms' best practices, including SEO, PPC, and conversion optimization. Stay up-to-date with marketplaces and trends.
- Proven track record of driving sales and profitability on eCommerce platforms.
- Excellent leadership, communication, and problem-solving skills.
- Strong analytical skills, preferably with P&L knowledge.
- Ability to thrive in a fast-paced and dynamic environment.