Hey fellow sellers! The Lunar New Year or Tet is just around the corner. For many of us sellers on eCommerce platforms like Shopee and Lazada, this is one of the busiest times of the year with people shopping for gifts, decorations, and food.
But what should we do after Tet? The weeks following the holiday often see a dip in sales. Don't panic! With some planning and preparation, you can set your shop up for success in the new year.
Here are 5 tips to boost your eCommerce sales after Tet 2024:
1. Review Your Product Catalog
Did any products sell particularly well over Tet? Consider increasing inventory of your top sellers.
Look for slow-moving items and think about discontinuing or promoting them more aggressively with discounts.
Add newly trending products that are relevant for the time of year. Shoppers will be looking for things like summer clothes, sun protection items, travel gear, etc.
2. Plan Your Promotions Calendar
Schedule promotions, vouchers, and campaigns in advance for the next 2-3 months.
Partner with influencers or KOLs to promote your products during slower periods. Their reach can give your store a boost!
Take advantage of seasonal events like International Women's Day, Earth Day, Back to School sales, etc.
3. Review Your Advertising Strategy
Look at your advertising performance over Tet. Which platforms, ad types, and targeting delivered the best ROI?
Consider increasing budgets on high performing platforms like Facebook and Google.
Refresh creatives and text with new seasonal offers.
4. Improve Your Store Design and Content
Update store banners, logos, and product images to catch shoppers' eyes. Bright summery colors tend to perform better post-Tet.
Create blog posts and guides around topics like spring cleaning tips, summer fashion trends, traveling with kids, and more. Useful content can increase sales!
5. Analyze Your Data
Review sales reports, best selling items, customer demographics and behavior data from over Tet.
Use insights to make data-driven decisions to boost future performance.
With some strategic planning and execution, you can set your eCommerce store up for a great year ahead post-Tet! Let me know in the comments if you have any other tips for sellers after the holiday slump.
Wishing you amazing sales ahead!
This post was brought to you by Lameco, experts in end-to-end eCommerce growth and strategy. Get in touch with us to take your online store to the next level!