Market Research Secrets for Selecting the Perfect Products to List on Shopee

22 April, 2024 by
Market Research Secrets for Selecting the Perfect Products to List on Shopee
Lameco JSC


Expanding business onto online platforms is becoming an undeniable trend in the modern world. Among various online trading platforms, Shopee is prominent for its vast user base and strong advertising system. However, choosing products to do business on Shopee is not always easy. This article will guide you on how to conduct market research to select the right products to sell on Shopee accurately.

Step 1: Understand the Shopee Market

Study Market Trends

Market trends constantly evolve over time. To capture these trends, you need to monitor the Shopee market continuously. Utilize market analysis tools like Google Trend or market reports from reputable research companies.

Analyze Competitors

Analyzing competitors is an essential step to understand more about the market you are entering. Consider the products your competitors are selling, how they approach and promote their products.

Step 2: Choose the Right Products

Identify Your Target Customers

Determining your target customer segment will help you focus on choosing products that meet their needs and preferences.

Evaluate Competitive Ability

Evaluating your competitive ability not only helps you determine if you can compete with other sellers on Shopee but also helps you understand whether your product is worth investing time and money in.

Step 3: Listing Your Product on Shopee

After selecting a product, you need to prepare thoroughly before listing your product on Shopee. Ensure you have high-quality images of the product, detailed and accurate descriptions. Do not forget to set a suitable and competitive price.


Market research for selecting products for online business is not always simple, but if you spend time and effort, you will find it very worthwhile. Hopefully, with the information shared above, you have grasped an effective method to research the market to choose products to do business on Shopee.

If you need support in conducting market research or optimizing your shop on the e-commerce platform Shopee, Lameco's team of consultants with many years of experience in the industry is always ready to assist you. Contact us today to receive advice from leading e-commerce experts at Lameco.

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