Understanding the popularity of live shopping events on TikTok Shop

4 October, 2023 by
Understanding the popularity of live shopping events on TikTok Shop
Lameco JSC


E-commerce has evolved rapidly over the past decade. From a mere platform for online transactions, it has morphed into an interactive experience. Live shopping, particularly on platforms like TikTok Shop, exemplifies this transformation.

The meteoric rise of TikTok Shop

TikTok, known for its short-form videos and viral trends, has ventured into the e-commerce sector with TikTok Shop. In just a short time, the platform has seen remarkable growth. With millions engaging daily, the platform's power to combine entertainment and shopping is evident.

Why live shopping is winning the e-commerce game
  • Engagement Rates: Live shopping events drive higher engagement, as viewers actively participate, comment, and shop in real-time.

  • Real-time Interaction: Sellers can answer questions and address concerns instantly, building trust and fostering a sense of community.

  • The Experiential Shopping Factor: It's not just about buying a product. It's about the entire shopping experience, the thrill of real-time deals, and the connection with the seller.

Steps to successfully set up live shopping on TikTok Shop
  • Identify Your Target Audience: Know who you’re selling to. Study your audience's demographics, preferences, and buying patterns to tailor your live event.

      How to implement: Research TikTok analytics and insights for a deeper understanding. Use this data to craft content that appeals directly to your core audience.
  • Showcase Engaging Products: Not all products are suited for live events. Highlight items that benefit from live demos or can spark lively discussions.

      How to implement: Poll your audience or study which products get the most queries or interest. Use these as your star products for live sessions.
  • Create a Hook: Start your live event with something eye-catching or offer limited-time deals to keep your viewers hooked.

      How to implement: Use teasers in your TikTok videos leading up to the event or collaborate with influencers for shoutouts.
  • Engage with the Audience: Respond to comments, ask questions, and encourage participation. The more interactive you are, the more successful your event will be.

      How to implement: Prepare a list of potential questions or discussion topics. Also, have a dedicated team member to keep track of comments and queries.
  • Collaborate with Influencers: Partner with TikTok influencers who resonate with your brand to expand your reach.

      How to implement: Identify influencers in your niche. Reach out with collaboration proposals, ensuring it's a win-win for both parties.


TikTok Shop's live shopping events have revolutionized the e-commerce landscape. For sellers and businesses looking to ride this wave, understanding and leveraging its potential is crucial. With the right approach, the possibilities are limitless. Lameco is here to guide you through this journey, offering end-to-end e-commerce solutions tailored to today's dynamic marketplace.

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