The rise of E-commerce in Vietnam: What sellers need to know

6 September, 2023 by
The rise of E-commerce in Vietnam: What sellers need to know
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E-commerce has taken Vietnam by storm, and if you're a seller on marketplaces like Shopee, Lazada, or TikTok Shop, you're in for an exciting ride. In this blog post, we'll break down everything you need to know about the rise of E-commerce in Vietnam, and how you can thrive in this fast-growing market.

Why should sellers embrace e-commerce?

The explosive growth of online shopping
Imagine this: You open a small store in your neighborhood, and only a handful of people can visit each day. Now, picture having a virtual store online where millions of potential customers can browse your products 24/7. That's the power of E-commerce!

In Vietnam, E-commerce has grown exponentially. People love shopping online because it's convenient, and they have access to a wide variety of products at their fingertips. As a seller, tapping into this trend can be incredibly lucrative.

Access to a larger customer base
Traditional stores have limited reach. But with E-commerce, you can reach customers not just in your city or province, but across the entire country. You can even expand internationally if you set your sights on global markets. This means more opportunities to sell your products and grow your business.

Understanding the top e-commerce marketplaces

Shopee: Your one-stop shop
Shopee is like a bustling marketplace where buyers and sellers meet. It's user-friendly and popular among Vietnamese shoppers. Setting up shop on Shopee is relatively easy, and they offer various tools to help you manage your store efficiently.

Lazada: The e-commerce giant
Lazada is a heavyweight in the E-commerce arena. It's known for its vast customer base and secure payment system. If you want to reach a massive audience, Lazada is the place to be.

TikTok Shop: The new kid on the block
TikTok Shop is the latest sensation in the E-commerce world. With its short videos and trendy features, it's a great platform for showcasing your products in a unique way. It's especially popular among the younger generation.

Challenges and opportunities

Competition in the e-commerce space
With great opportunities come great challenges. The E-commerce space in Vietnam is competitive. You'll be competing with other sellers offering similar products. But don't let that discourage you; competition can drive you to improve and innovate.

How to stand out as a seller
To stand out, focus on providing excellent customer service, unique product descriptions, and eye-catching images. Engage with your customers, and always strive for quality.

E-commerce tips for success

Quality product listings
Your product listings are your virtual storefront. Make them informative, attractive, and accurate. High-quality images and detailed descriptions can boost sales.

Customer service matters
Happy customers are repeat customers. Respond promptly to inquiries, address issues professionally, and always aim to exceed customer expectations.

Pricing and discounts
Competitive pricing and occasional discounts can attract more buyers. Keep an eye on your competitors' prices and adjust yours accordingly.

Shipping and logistics
Choose reliable shipping partners to ensure timely and safe delivery. Transparent shipping costs build trust with customers.

Payment and security

Online payment options
Offer a variety of payment methods to accommodate different customer preferences. Ensure that your online payment system is secure and trustworthy.

Keeping customer data safe
Protect your customers' personal information and payment details. Invest in robust cybersecurity measures to prevent data breaches.

Legal and tax considerations

Registering your business
Operating legally is essential. Register your business and obtain the necessary licenses to avoid legal issues down the road.

Tax compliance
Understand the tax obligations related to E-commerce. Comply with tax regulations to avoid penalties.

Scaling your e-commerce business

Expanding product lines
As your business grows, consider diversifying your product offerings. This can attract a broader customer base.

Utilizing social media
Leverage social media platforms to promote your products and engage with your audience. Social media can be a powerful marketing tool.

Success stories

Real-Life examples of e-commerce success in Vietnam
Let's take inspiration from some real success stories in Vietnam's E-commerce landscape. These entrepreneurs started small and became big players in the online market. You can do it too!


In summary, E-commerce in Vietnam is on the rise, and as a seller on marketplaces like Shopee, Lazada, or TikTok Shop, you have tremendous opportunities waiting for you. To succeed:

  • Understand the E-commerce landscape in Vietnam.
  • Choose the right marketplace(s) for your business.
  • Provide top-notch products and customer service.
  • Stay compliant with legal and tax requirements.
  • Keep evolving and expanding.

Now, it's time to take action. Set up your E-commerce store, create compelling listings, and start selling. The future of your business is just a few clicks away!


1. Do I need a big budget to start selling on E-commerce platforms in Vietnam?
No, you don't need a massive budget to start. You can begin with a small inventory and gradually expand as you make sales.

2. What kind of products sell well in the Vietnamese E-commerce market?
Products related to fashion, electronics, beauty, and home essentials tend to do well. However, it's crucial to research your specific niche to identify demand.

3. How can I handle shipping logistics efficiently?
Partner with reliable shipping companies and use their services to ensure smooth and timely deliveries. Many E-commerce platforms offer integrated shipping solutions.

4. Is it necessary to have a physical store alongside my online store?
Having a physical store is not mandatory, but it can complement your online presence. Some customers prefer to see and touch products before purchasing.

5. Are there any government incentives for E-commerce businesses in Vietnam?
Vietnam has been introducing various incentives to support E-commerce growth. Check with local authorities and industry associations for information on available incentives and programs.

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