The Beginner's Guide to Understanding Sales Funnels

18 December, 2023 by
The Beginner's Guide to Understanding Sales Funnels
Lameco JSC

Do you ever wonder how top sellers on Shopee, Lazada, and other marketplaces are able to consistently generate high sales volumes?

Well, one of their secrets is using sales funnels.

What is a sales funnel?

A sales funnel is the journey a customer goes through from the moment they become aware of your brand until they make a purchase. It includes all the touchpoints and steps in between.

The goal of a sales funnel is to turn cold traffic (people who don't know you) into warm leads, and eventually convert those leads into buyers.

This beginner's guide will teach you:

  • What are the different stages of a sales funnel.
  • How to build your own sales funnel.
  • Tactics to optimize each stage for maximum conversions.

So if you want to skyrocket your ecommerce sales, you’ll love this quick tutorial on sales funnels. Let’s get started!

The Stages of a Sales Funnel

A basic sales funnel has 3 main stages:

1. Awareness

This is the top of the sales funnel, where you attract attention and introduce your brand to potential customers.

The aim is to get your product or service on their radar.

Tactics to raise awareness include:

  • Search ads.
  • Social media ads.
  • Email marketing.
  • Influencer marketing.
  • Content marketing (blogs, videos, etc).
2. Consideration

At this stage, leads are considering whether your offering will meet their needs.

They’ll research to find out more about your business, products, prices, shipping, reviews, etc.

Ways to provide information to prospects:

  • Detailed product descriptions.
  • Reviews and testimonials.
  • FAQs, sizing guides, tutorials.
  • Retargeting ads.
3. Conversion

The prospect is ready to make a purchase decision. They have evaluated alternatives and chosen your offering.

Your goal here is to facilitate the buying process and remove any friction.

Tactics that help conversions:

  • 1-click checkout.
  • Guarantees and policies.
  • Discounts or promotions.
  • Accepting various payment methods.

Understanding these 3 stages is key to mapping out your sales process. Now let’s look at how to build your funnel.

How To Build Your Sales Funnel

Building a sales funnel involves 3 key steps:

Step 1: Identify Your Audience

Get crystal clear on who you want to sell to. Understand their:

  • Demographics (age, gender, income, etc).
  • Interests and pain points.
  • Objections and concerns.

This will determine the kind of messaging and channels to reach them.

Step 2: Map Out the Stages

Plan the customer journey from initial contact to final purchase.

  • How will you attract their attention?
  • What content and info will you provide?
  • How can you make it easy for them to buy from you?

Map out the key stages and steps involved.

Step 3: Choose Your Tools

Select the platforms and tools you'll use at each stage:


  • Facebook, Instagram ads.
  • Google, Youtube ads.
  • Site search ads.
  • Email lists.


  • Product pages.
  • Email autoresponders.
  • Retargeting ads.
  • FAQ bots.


  • 1-click checkout.
  • Multiple payment options.
  • Live chat.
  • Sales & promos.

The right tools will smoothen and optimize your sales process.

Sales Funnel Optimization Tips

Here are some proven ways to boost conversions at each funnel stage:

1. Awareness Stage
  • Test different ad images, captions, and targeting.
  • Make ads lead to a squeeze page to collect emails.
  • Write SEO optimized blogs and guest posts.
2. Consideration Stage
  • Add chatbots or live chat to answer questions instantly.
  • Create comparison charts and guides.
  • Send targeted email sequences.
3. Conversion Stage
  • Offer free shipping or discounts.
  • Accept various payment methods.
  • Reduce fields in checkout process.
  • Follow up with non-buyers.

Analyze your data to identify leaks in your funnel. Then optimize those areas to maximize conversions.

Small tweaks can make a big revenue impact.

In Summary

Implementing a sales funnel provides structure and strategy to your marketing. By guiding prospects through a deliberate journey, you can systematically convert more traffic into sales.

The key is attracting high potential buyers, building desire for your offering, and removing friction in the buying process.

With some planning and testing, you can develop an effective funnel tailored to your ecommerce business. Then watch your revenue grow as more prospects turn into delighted customers.

So now that you know the basics, are you ready to start building your sales machine?

At Lameco, our ecommerce specialists can help you map out and optimize a high converting sales funnel. Get in touch to turbocharge your online sales!

Share this post