Selling men's beard care products on e-commerce: Unimaginable profits

10 January, 2024 by
Selling men's beard care products on e-commerce: Unimaginable profits
Lameco JSC

Do you want to start a super profitable online beard care business?

Selling awesome beard oils, balms, and kits on big marketplaces like Shopee and Lazada is a great way to make tons of money.

In this simple guide, Lameco will share easy tips to create and sell high value beard products that customers love to buy again and again!

Why sell men’s beard care products?

Guys with beards are looking for products to keep their facial hair healthy, soft, and looking good. Beard care is a huge opportunity!

Here are some reasons this niche is perfect for new sellers:

  • Men with beards need beard oil, balm, shampoo, combs, etc. 

  • Profit margins are very high compared to other products. A 30ml beard oil can cost just $2 to make but sell for $20!

  • The global beard care market is growing super fast and will be worth $5.6 billion by 2025!

  • It’s easy to target men aged 25-40 who want beard grooming products.

  • These products are light and easy to ship.

So selling beard products online is big money! Now let’s look at tips to create top-quality products guys love.

1. Research trendy beard styles

First, look at popular beard shapes and styles to understand what men want today. Search Google and Instagram for terms like:

  • Full beard.
  • Stubble.
  • Goatee.
  • Soul patch.
  • Moustache.

This helps you make products tailored to current trends. For example, oil that softens and shapes fuller beards may sell better than one for long beards.

2. Pick natural ingredients men like

Use natural ingredients because guys want to avoid chemicals on their face. Research shows beard oil with essential oils sells great.

Top oils men love:

  • Jojoba Oil - Softens and moisturizes dry hair.
  • Argan Oil - Reduces split ends and repairs damage.
  • Sweet Almond Oil - Soothes irritated skin.
  • Grapeseed Oil - Prevents beard dandruff.
  • Cedarwood Oil - Has masculine woody aroma.

Also add vitamin E as an antioxidant to improve beard growth.

3. Mix masculine scents

Scent is super important. Most guys prefer manly woodsy aromas like:

  • Cedarwood.
  • Sandalwood.
  • Pine.
  • Musk.
  • Pepper.

Or fresh scents like tea tree, lemongrass, bergamot, lime, and mint.

Avoid feminine scents like rose or lavender. Test blends on real guys to see what they like best.

4. Design sturdy manly packaging

Packaging should look rugged and masculine. Good options are:

  • Glass bottles with cork or dropper tops. Looks premium!
  • Tins made of metal, wood, or thick card. Feels solid and natural.

The product name and label design should also look male-focused. No pastel colors! Use a darker color scheme and bold font.

5. Create awesome beard kits

Men love beard grooming kits with oil, balm, brush, comb, and scissors. These make amazing gifts too!

When designing kits:

  • Include full-size 3oz+ products.
  • Use quality accessories like wooden combs and stainless steel scissors.
  • Pack items neatly in burlap, leather, or black canvas bag.
  • Pick a rugged sounding name like “Urban Explorer Kit”.

Price kits at 2-3x the total cost of individual items. Buyers feel like they save money buying the bundle and it has higher perceived value.

6. Take lifestyle product photos

Skip studio shots on white backgrounds. Take pics of guys using the products in real life:

  • Applying oil on his beard.
  • Combing after using balm.
  • Trimming with kit scissors.
  • Drinking coffee while grooming etc.

This shows the customer how the product fits into his daily routine. It builds trust and connection.

7. Get verified reviews from real users

Reviews boost conversions by over 200%! Get friends and family to buy and leave positive reviews.

Offer discounts for buyers willing to review. Send free samples to microinfluencers with beards and ask for reviews.

Address negative reviews fast by contacting the buyer. Reviews build trust and social proof.

8. Run targeted paid ads

With a new store, advertising is needed to find buyers. Target men 25-40 who are into:

  • Beards and grooming.
  • Outdoors/adventure.
  • Style/fashion.
  • DIY/projects.

Create ads showing masculine packaging and lifestyle shots. Use beard terms like growth, grooming, mustache, stubble, etc. Start with small daily budgets and track conversion rates.

9. Price for maximum profit

Don’t compete on price alone. Use premium pricing because higher perceived value attracts buyers who will pay more.

Price oils at 4-5x your cost. Kits can be priced at 10x cost or higher. Test different prices to see what maximizes profits.

Offer discounts only sparingly. Don’t lower base price. Limited-time sales create urgency to buy.

By positioning as a premium brand, you keep profit high while building customer loyalty long-term.

So there you have it - an easy roadmap to create and sell beard products men love at high margins!

Remember to:

  • Choose natural ingredients men want.
  • Use masculine scents and packaging.
  • Create perceived value with gift kits.
  • Get real reviews to boost trust.
  • Target men open to buying beard products.
  • Price premium for max profits.

Selling online is super fast and easy today. Anyone can start a profitable beard care brand with a small budget and some passion.

We hope these tips help you grow a successful beard business and make a great living doing what you love!

We're experts in helping ecommerce sellers launch and grow successful online stores on Shopee, Lazada and more.

Check out Lameco's website to learn about our full range of services for marketplace sellers. Our team can help you with product listing, digital marketing, logistics, customer service and more, allowing you to focus on sales.

Contact us today to discuss how we can create a customized plan to take your ecommerce business to the next level!

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