Table of Contents
- Introduction
- What is Shopee and Lazada?
- The growth of e-commerce in Vietnam
- Hottest product categories on Shopee and Lazada in 2023
- Electronics
- Fashion
- Health and beauty
- Home and living
- Food and beverage
- Factors driving the growth of these categories
- Rising disposable income
- Urbanization
- Growing online shopping penetration
- Changing consumer preferences
- Conclusion
Introduction
Shopee and Lazada are two of the largest e-commerce platforms in Vietnam. In 2022, they accounted for a combined market share of over 80%. The growth of e-commerce in Vietnam is being driven by a number of factors, including rising disposable income, urbanization, and growing online shopping penetration.
The following are the top 5 hottest product categories on Shopee and Lazada in 2023:
Electronics: This category includes smartphones, laptops, tablets, televisions, and other electronic devices. It is the most popular category on both Shopee and Lazada, accounting for a combined market share of over 30%. The growth of this category is being driven by the increasing demand for smartphones and other electronic devices among Vietnamese consumers.
Fashion: This category includes clothing, footwear, accessories, and jewelry. It is the second most popular category on Shopee and Lazada, accounting for a combined market share of over 20%. The growth of this category is being driven by the increasing fashion consciousness among Vietnamese consumers.
Health and beauty: This category includes skincare products, cosmetics, personal care products, and dietary supplements. It is the third most popular category on Shopee and Lazada, accounting for a combined market share of over 15%. The growth of this category is being driven by the growing awareness of health and beauty among Vietnamese consumers.
Home and living: This category includes furniture, home appliances, home decor, and gardening products. It is the fourth most popular category on Shopee and Lazada, accounting for a combined market share of over 10%. The growth of this category is being driven by the increasing demand for home improvement and decoration among Vietnamese consumers.
Food and beverage: This category includes food, snacks, beverages, and alcohol. It is the fifth most popular category on Shopee and Lazada, accounting for a combined market share of over 5%. The growth of this category is being driven by the increasing convenience of online grocery shopping among Vietnamese consumers.
The growth of the top 5 product categories on Shopee and Lazada is being driven by a number of factors, including:
- Rising disposable income: Vietnamese consumers are becoming increasingly affluent, which is leading to an increase in spending on non-essential items, such as electronics, fashion, and home and living products.
- Urbanization: The Vietnamese population is becoming increasingly urbanized, which is leading to a change in consumer behavior. Urban consumers are more likely to shop online than rural consumers.
- Growing online shopping penetration: The number of Vietnamese consumers who are shopping online is growing rapidly. This is due to the increasing availability of high-speed internet and the growing popularity of mobile devices.
- Changing consumer preferences: Vietnamese consumers are becoming more sophisticated and demanding. They are looking for high-quality products at competitive prices.
Conclusion
The top 5 product categories on Shopee and Lazada in 2023 are electronics, fashion, health and beauty, home and living, and food and beverage. These categories are growing rapidly due to a number of factors, including rising disposable income, urbanization, growing online shopping penetration, and changing consumer preferences.
If you are a business owner, you can capitalize on the growth of these categories by selling your products on Shopee and Lazada. To be successful, you need to provide high-quality products at competitive prices, and you need to implement effective marketing strategies to reach more consumers.