Market Analysis: Hottest Product Categories on Shopee and Lazada 2023 in Vietnam

Table of Contents

1. Introduction
   • What is Shopee and Lazada?
   • The growth of e-commerce in Vietnam
2. Hottest product categories on Shopee and Lazada in 2023
   • Electronics
   • Fashion
   • Health and beauty
   • Home and living
   • Food and beverage
3. Factors driving the growth of these categories
   • Rising disposable income 
   • Urbanization
   • Growing online shopping penetration
   • Changing consumer preferences
4. Conclusion

Introduction

Shopee and Lazada are two of the largest e-commerce platforms in Vietnam. In 2022, they accounted for a combined market share of over 80%. The growth of e-commerce in Vietnam is being driven by a number of factors, including rising disposable income, urbanization, and growing online shopping penetration.

The following are the top 5 hottest product categories on Shopee and Lazada in 2023:

1. Electronics: This category includes smartphones, laptops, tablets, televisions, and other electronic devices. It is the most popular category on both Shopee and Lazada, accounting for a combined market share of over 30%. The growth of this category is being driven by the increasing demand for smartphones and other electronic devices among Vietnamese consumers.

2. Fashion: This category includes clothing, footwear, accessories, and jewelry. It is the second most popular category on Shopee and Lazada, accounting for a combined market share of over 20%. The growth of this category is being driven by the increasing fashion consciousness among Vietnamese consumers.

3. Health and beauty: This category includes skincare products, cosmetics, personal care products, and dietary supplements. It is the third most popular category on Shopee and Lazada, accounting for a combined market share of over 15%. The growth of this category is being driven by the growing awareness of health and beauty among Vietnamese consumers.

4. Home and living: This category includes furniture, home appliances, home decor, and gardening products. It is the fourth most popular category on Shopee and Lazada, accounting for a combined market share of over 10%. The growth of this category is being driven by the increasing demand for home improvement and decoration among Vietnamese consumers.

5. Food and beverage: This category includes food, snacks, beverages, and alcohol. It is the fifth most popular category on Shopee and Lazada, accounting for a combined market share of over 5%. The growth of this category is being driven by the increasing convenience of online grocery shopping among Vietnamese consumers.

The growth of the top 5 product categories on Shopee and Lazada is being driven by a number of factors, including:

1. Rising disposable income: Vietnamese consumers are becoming increasingly affluent, which is leading to an increase in spending on non-essential items, such as electronics, fashion, and home and living products.
2. Urbanization: The Vietnamese population is becoming increasingly urbanized, which is leading to a change in consumer behavior. Urban consumers are more likely to shop online than rural consumers.
3. Growing online shopping penetration: The number of Vietnamese consumers who are shopping online is growing rapidly. This is due to the increasing availability of high-speed internet and the growing popularity of mobile devices.
4. Changing consumer preferences: Vietnamese consumers are becoming more sophisticated and demanding. They are looking for high-quality products at competitive prices.

Conclusion

The top 5 product categories on Shopee and Lazada in 2023 are electronics, fashion, health and beauty, home and living, and food and beverage. These categories are growing rapidly due to a number of factors, including rising disposable income, urbanization, growing online shopping penetration, and changing consumer preferences.

If you are a business owner, you can capitalize on the growth of these categories by selling your products on Shopee and Lazada. To be successful, you need to provide high-quality products at competitive prices, and you need to implement effective marketing strategies to reach more consumers.