Introduction
Recovering revenue after a long holiday like the Lunar New Year is a challenge for many online sellers. Especially when the market changes quickly and customers become more selective.
So how can sellers on Shopee, Lazada, TikTok Shop, and other e-commerce platforms "get back on track"? The answer may lie in effectively leveraging Digital Marketing tools.
Effective Digital Marketing Tools
Online Advertising
Platforms like Google Ads, Facebook Ads, or TikTok Ads not only allow you to reach a large number of target customers but also let you optimize advertising campaigns based on data.
Email Marketing
Email Marketing is one of the most effective ways to keep in touch with customers, reminding them of your products and services. Specifically, sending emails to customers after the Lunar New Year holiday can help them remember you and return to shopping.
Content Marketing
Content Marketing not only enhances brand awareness but also builds trust and creates value for customers. Create useful and attractive content on your blog, website, and social media channels to attract and retain customers.
SEO (Search Engine Optimization)
SEO helps your products and services be easily found on search engines like Google. This is extremely important, especially as customers continue to search for products and services online after the Lunar New Year.
Conclusion
Recovering sales after the Lunar New Year is not an easy task, but with the help of Digital Marketing tools, it is entirely possible. At Lameco, we offer comprehensive e-commerce solutions that help online sellers and business owners effectively reach and serve customers. Contact us today to learn more.