Comparison of Advantages and Disadvantages of Shopee, Lazada, and TikTok Shop E-commerce Platforms

4 June, 2024 by
Comparison of Advantages and Disadvantages of Shopee, Lazada, and TikTok Shop E-commerce Platforms
Lameco JSC


In the increasingly vibrant e-commerce market, Shopee, Lazada, and TikTok Shop have emerged as leading platforms, attracting a large number of buyers and sellers. Each e-commerce platform has its own advantages and disadvantages, creating a diverse landscape for the market. This article will compare and analyze the pros and cons of each platform, helping readers gain an overview and choose the most suitable platform for their business activities.



  • High Traffic: Shopee is currently the e-commerce platform with the highest traffic in Vietnam.
  • Attractive Promotions: Shopee regularly launches promotional programs, deep discounts, attracting buyers and boosting sales for sellers.
  • User-Friendly Interface: Shopee's interface is designed to be simple, easy to use, suitable for both buyers and new sellers.


  • Intense Competition: Due to a large number of sellers, competition on Shopee is fierce, requiring sellers to have an effective business strategy.
  • Difficulty in Building a Brand: Shopee focuses on promoting cheap products, making it difficult to build a unique brand for the store.



  • Good Seller Support: Lazada provides many effective support tools such as advertising, inventory management, shipping...


  • Lower Traffic Than Shopee: Although still a large e-commerce platform, Lazada's traffic is lower than Shopee's.
  • Higher Service Fees: Lazada charges higher service fees for sellers compared to Shopee.

TikTok Shop


  • Rapid Growth: Despite being newly launched, TikTok Shop has quickly become the second largest e-commerce platform in Vietnam.
  • Social Media Integration: TikTok Shop leverages the advantage of the TikTok social media platform with a huge user base, helping products reach customers more easily.
  • Engaging Video Content: TikTok Shop focuses on short video content, attracting user attention and increasing purchase intent.


  • Sales Policy Still in the Refinement Process: As a new e-commerce platform, TikTok Shop's sales policy is still being refined and not yet fully developed.

Choosing the Right E-commerce Platform

Choosing the right e-commerce platform depends on various factors such as product type, business goals, available resources...

  • Shopee is suitable for sellers with budget-friendly products, aiming to reach a large customer base and willing to compete on price.
  • Lazada is a good choice for sellers looking to build a brand, provide quality products, and receive good support from the e-commerce platform.
  • TikTok Shop is suitable for young, dynamic sellers who want to reach a younger audience through creative video content.

Lameco - Efficient Operation and Development Solution for Stores

To succeed in any e-commerce platform, efficient store operation and development are key factors. Lameco is proud to provide professional store operation and development services, accompanying you on the path to conquer the e-commerce market.

With an experienced team of experts who understand the market and various e-commerce platforms, Lameco offers comprehensive solutions, from store design, product management, advertising, customer care to revenue optimization.

Contact Lameco today for the best advice and support!

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