Comparing Shopee, Lazada and TikTok Shop: Which platform is right for you?

5 September, 2023 by
Comparing Shopee, Lazada and TikTok Shop: Which platform is right for you?
Lameco JSC

​In the ever-evolving world of online shopping, there's a multitude of platforms to choose from. It's like picking your favorite flavor of ice cream – each one has its unique taste. But when it comes to selling your products or starting your e-commerce journey, you want to make sure you're on the right platform. So, let's break it down for you in simple terms.


So, you've decided to dip your toes into the vast ocean of online marketplaces. Good choice! Now, the next big decision you need to make is which platform to use. Today, we're going to compare three popular options: Shopee, Lazada, and TikTok Shop. We'll give you the lowdown in simple terms, so you can make an informed choice.

Shopee: The All-Rounder

What is Shopee?
Imagine Shopee as a bustling bazaar where vendors from all around come to sell their wares. It's an online marketplace that's user-friendly and caters to a wide range of customers. It's like the one-stop-shop for all your e-commerce needs.

Why choose Shopee?

  • Ease of use: Shopee is known for its simple interface. Even if you're not tech-savvy, you can easily set up shop.
  • Massive user base: Millions of people shop on Shopee, so you'll have a large audience to tap into.
  • Low costs: The fees for listing and selling products are relatively low, making it budget-friendly.
  • Marketing tools: Shopee offers various tools for sellers to boost their products' visibility.
Lazada: The big player

What is Lazada?
Think of Lazada as the giant shopping mall in the heart of the city. It's one of the biggest e-commerce platforms in Southeast Asia, with a strong presence in multiple countries.

Why choose Lazada?

  • Brand recognition: Lazada is a household name in many regions, which can boost your credibility.
  • Wide reach: It has a vast customer base, so your products can potentially reach millions.
  • Global expansion: If you have ambitions to go international, Lazada's global presence can be a valuable asset.
  • Seller support: Lazada provides support and resources to help sellers succeed.
TikTok Shop: The new kid on the block

What is TikTok Shop?
Imagine TikTok as the cool, trendy hangout spot where everyone wants to be. Now, they've added a shopping feature called TikTok Shop. It's like combining entertainment and shopping in one place.

Why choose TikTok Shop?

  • Trending content: TikTok is all the rage, and by using TikTok Shop, you can ride the wave of trending content.
  • Engagement: The platform is known for its high user engagement, which can translate into sales.
  • Creativity: You can get creative with short videos to showcase your products in a fun way.
  • Targeted ads: TikTok offers precise targeting options for your ads.
Comparing the three

Now that we've introduced you to our contenders, let's do a side-by-side comparison.

User base and demographics

  • Shopee: Diverse user base, popular in Southeast Asia.
  • Lazada: Widely recognized, strong presence in multiple countries.
  • TikTok Shop: Trendy and engaged users, predominantly younger audience.

Seller-Friendly features

  • Shopee: Easy setup, low fees, and various marketing tools.
  • Lazada: Credibility boost, global reach, and seller support.
  • TikTok Shop: Trending content, high engagement, and creative opportunities.

Fees and costs

  • Shopee: Low fees for listing and selling.
  • Lazada: Fees vary by region but can be slightly higher.
  • TikTok Shop: Costs may depend on your advertising budget.

Marketing and visibility

  • Shopee: Offers tools for sellers to enhance visibility.
  • Lazada: Benefits from its established brand for visibility.
  • TikTok Shop: High engagement and creative advertising options.
Which one is right for you?

Choosing the right platform depends on your goals, target audience, and budget.

  • Choose Shopee if: You want an easy-to-use platform with a diverse user base and low costs.

  • Choose Lazada if: Brand recognition, global reach, and seller support are essential for your business.

  • Choose TikTok Shop if: You're looking to tap into the trendy world of short videos and have a creative approach to marketing.


In the end, there's no one-size-fits-all answer. It's like picking your favorite flavor of ice cream; it depends on your taste. Each platform has its strengths, and the best one for you will align with your business goals and style.
Ready to start your e-commerce journey? Whichever platform you choose, remember that success comes with dedication and hard work. So, pick the one that suits you best and dive in!

Now, it's your turn. Share your thoughts or questions in the comments section below, and let's continue this conversation.


1. Is TikTok Shop only for younger audiences?
No, while TikTok does have a younger user base, it's becoming increasingly popular among a wide range of age groups. So, if your target audience extends beyond young people, TikTok Shop can still be a viable option.

2. Which platform has the lowest fees for sellers?
Shopee typically has lower fees for listing and selling compared to Lazada. However, the exact fees may vary depending on your location and the specific terms of your agreement.

3. Can I sell internationally on these platforms?
Yes, Lazada and Shopee offer options for international selling, allowing you to reach customers in multiple countries. TikTok Shop may also expand its international presence in the future.

4. Do I need to be tech-savvy to use these platforms?
No, all three platforms are designed to be user-friendly, with easy setup processes. You don't need advanced technical skills to start selling.

5. Can I use all three platforms simultaneously?
Yes, you can sell on multiple platforms simultaneously, but it's essential to manage your inventory and orders effectively to ensure a smooth experience for your customers.

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