7 No-brainer ways to invest in your e-commerce store and watch sales explode

27 November, 2023 by
7 No-brainer ways to invest in your e-commerce store and watch sales explode
Lameco JSC

Introduction

Hey there e-commerce sellers! Starting an online store is super exciting. But it can also be confusing and overwhelming at first. Not to worry! In this post, I'll walk you through 7 simple but powerful ways to invest in your e-commerce store. These tips will help your online store thrive and your sales skyrocket! 
Let's get started. Here's what we'll cover.

Invest in a professional store design

Your e-commerce store's look and feel influences conversions big time. Shoppers decide if they'll buy from you in seconds by judging your store's design.

  • A clean, modern design increases trust and sales.
  • A cluttered, messy design does the opposite.

So investing in a professional design is a no-brainer for boosting revenue.
Hire a designer on Fiverr to customize your store's:

  • Logo
  • Color scheme
  • Page layout
  • Images
  • Text font

This makes your brand instantly look more legit and luxurious. Customers will find your store more appealing and stick around longer, leading to more sales in your pocket! 

Pro Tip: Use white space generously so pages don't look too crowded.

Invest in high-quality product photos

Say bye to cheap, blurry pics taken on your phone! Investing in pro product photography boosts conversions bigly. With high-quality product images, customers can see all the details, features, and uses for items in your store. This builds trust and makes them more likely to add to cart. 
Product photos should have:

  • Crisp focus
  • Good lighting
  • Square crop
  • No busy backgrounds
  • Consistent style

Hire a photographer to shoot products on a white background. This looks clean and highlights the product itself.
Spending on pro photos is a surefire way to sell more!

Invest in your brand story

Customers buy from brands they connect with emotionally. That's why investing in your brand story and mission pays off hugely. Your About page should explain:

  • How the business started
  • What inspires you
  • How you help customers

Tell your origin story in an authentic way to build rapport with shoppers. Share your passions, values and purpose around quality, community, sustainability etc. When customers resonate with your brand values, they'll turn into loyal ambassadors. 

Pro Tip: Use photos and videos to bring your brand story to life.

Invest in customer service

Poor customer service guarantees shoppers will run the other way. But fast, friendly service wins lifelong customers who rave about your brand. So investing in top-notch customer service boosts sales and loyalty.
Make sure your store has:

  • Quick shipping times
  • Easy returns
  • Responsive email support
  • 24/7 live chat

Go above and beyond to resolve issues quickly and courteously. Customers will remember how you made them feel and send more business your way.

Pro Tip: Empower staff to make reasonable judgment calls to help customers.

Invest in email marketing

Email is one of the best ways to market your e-commerce store. But generic email blasts won't cut it.
Invest time and money in:

  • Segmenting your list
  • Personalized subject lines
  • Dynamic content
  • Irresistible offers
  • Engaging copy

This allows you to target different customers based on their interests and behaviors. With relevant messaging, email converts way better than social media ads. So pour resources into doing email right. This nets long-term gains.

Pro Tip: Send educational content, not just sales pitches.

Invest in paid ads

Paid ads like Facebook and Google Ads work wonders when done properly. The key is investing time upfront finding your perfect audience. Research competitor ads and analytics to identify your ideal buyer persona:

  • Location
  • Age
  • Gender
  • Interests
  • Behaviors

Then laser target ads to those buyers to boost conversions. Continually test new images, copy, placements and audiences. Double down on what works best. With smart paid ad investments, you'll fill your sales funnel fast. 

Pro Tip: Reinvest a portion of revenue into larger ad budgets over time.

Invest in SEO

SEO (search engine optimization) boosts your store's visibility in search engines like Google.
Invest time and effort in on-page SEO tactics like:

  • Keyword research
  • Meta descriptions
  • Blog content
  • Alt text on images
  • FAQ schema markup

This helps search engines understand your products and content. You'll rank higher so more shoppers find and buy from your store. SEO is slow but compounds over time, leading to free long-term growth.

Pro Tip: Create dedicated product and category pages with unique SEO value.

There you have it - 7 smart ways to invest in your e-commerce store and watch sales take off! 

Focus on nailing the essentials like design, photos, customer service and marketing. Pour your energy and resources into creating an incredible experience from start to finish. With the right investments, you'll build a thriving online store your customers love. Now stop reading and go make that e-commerce money! 

​Do you need advice to expand the scale of your e-commerce business? Please contact us today!

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