Hey there entrepreneurs! Are you looking to take your business to the next level on TikTok? One awesome way to do that is by using live streaming. Live streaming is a great tool to build relationships with your audience, showcase your products, and make more sales. Keep reading and I'll explain 5 killer live streaming strategies you can use to sell products on TikTok in a way that is simple and easy to understand. Let's get started!
What is Live Streaming and Why is it Great for Selling?
Live streaming is when you broadcast video in real time to your followers on TikTok. When you go live, your followers get notified so they can tune in right away.
Live streaming is the perfect way to sell products because it creates an interactive experience. Your followers can ask questions, give feedback, and get to know you better. This helps build trust so they feel good about buying from you later.
You also get to show off your product in action instead of just a photo. This gives followers a better idea of what your product looks like and how it works before purchasing.
How to Set Up Your TikTok Account for Selling
Before you start live streaming, make sure your TikTok account is ready to drive sales. Here are 5 quick tips:
1. Profile Picture - Use a clear, professional photo of yourself or your logo. This builds credibility.
2. Bio - Include your brand name, a few keywords about your product, and a shoppable link to your online store. This makes it easy for followers to learn about and buy from you.
3 Link in Bio** - Verify your TikTok account so you can add a direct link to your online shop in your bio. This lets followers quickly purchase during or after live streams.
4. Highlight Key Products - Create short 15 second videos highlighting your best-selling products. This gives followers a preview of what you sell before going live.
5. Quality Content - Post 3-4 videos per day showcasing your product in action and providing value to your audience. This attracts more engaged followers.
By optimizing these key account elements, you’ll have the perfect foundation to drive sales from your live streams.
5 Live Streaming Strategies to Sell Products
Alright, now let’s dive into the good stuff - 5 proven live streaming strategies to move more product and boost revenue!
1. The Unboxing Stream
Give followers an exciting “sneak peek” by unboxing new products live when you get inventory in stock.
Talk through what makes each product special as you unbox it. Show how it looks from different angles so they can really visualize it.
End the stream by letting viewers know the new items are available on your website. The “scarcity” aspect will create urgency to go buy!
2. The Q&A Stream
Take live product questions from your audience. This shows you’re an expert they can trust.
Before going live, ask followers to send product questions on your other social accounts or TikTok comments. Then answer them live!
This makes followers feel special when you respond directly. They’ll gain confidence in you and feel more comfortable purchasing.
3. The Demo Stream
Showcase your products in action by doing engaging demonstrations live.
For example, if you sell makeup, do a live tutorial. If you sell kitchen gadgets, cook a recipe using your product live.
This lets people understand and get excited about how your product will benefit them before they buy it.
4. The Guest Stream
Bring on special guests like influencers or happy customers. Let them share their positive experiences using your products live.
Hearing social proof directly from others gives viewers the nudge they need to go purchase it for themselves.
Make sure to have the guest share where to find your product online so viewers can shop immediately after tuning in.
5. The Deal Stream
Offer special discounts, giveaways, or BOGO deals during your live stream. The fear of missing out will create urgency to purchase.
Let viewers know the deal is only available during your stream or for the next 24 hours to incentivize buying.
Gamify it by saying if you get over X live viewers, you’ll increase the discount. More participation means more sales!
Tips for an Engaging AND Effective Live Stream
Now you’ve got some killer live stream strategies to choose from. Here are 5 pro tips to ensure your streams are entertaining AND effective at selling:
Keep it short - Start with 10-20 minute streams so they stay focused and exciting. You can go longer as you build your audience.
Monitor comments - Appoint someone to monitor and engage with commenters during the stream. This keeps viewers attentive.
Use on-screen text - Overlay important info like discount codes, product names, or calls to action so viewers absorb them.
Mention your link often - Remind viewers multiple times where to find your shop link in bio to purchase after the stream ends.
Have fun! - Show your enthusiasm and passion. The more energetic you are, the more likely viewers will stay until the end and convert to buyers.
By consistently streaming using these tips and strategies, you’ll be able to leverage the power of live streaming to take your TikTok shop to the next level.
Are You Ready to Start Selling on TikTok Live?
Alright TikTok entrepreneurs, now you’ve got a simple game plan to kill it with live shopping!
Here’s a quick recap:
- Optimize your TikTok profile to attract buyers
- Choose a live stream strategy that fits your business
- Make your streams engaging with demonstrations, deals, or special guests
- Remind viewers to shop your products during and after the stream
- Have fun and show off your passion and expertise!
The key is being consistent. Promote your streams, go live regularly, and continue providing value to build loyal followers over time. Turn those followers into satisfied customers using these live shopping strategies.
So what are you waiting for? Grab your phone and get streaming to unlock the power of live selling on TikTok today! Your business will reach new levels in no time.
If you need any help getting set up or developing your TikTok live shopping strategy, don't hesitate to reach out to us at Lameco. We've helped hundreds of businesses boost their sales and growth with customized social media and digital marketing solutions. Let us know if you have any other questions! We hope this guide gives you the confidence to crush it on TikTok. Now go be amazing!