Advertising Specialist

Hồ Chí Minh, Vietnam

Job Overview: As an Advertising Specialist at Lameco, you will play a pivotal role in creating and executing effective digital advertising campaigns across various platforms. Your main objective will be to optimize campaign performance and deliver exceptional results for our clients. Utilizing your expertise in platforms like Facebook Ads, Google Ads, LinkedIn Ads, Shopee Ads, and Tiktok Ads, you will drive targeted traffic, increase brand visibility, and generate valuable leads.

Key Responsibilities:

  • Develop and implement digital advertising campaigns on Facebook Ads, Google Ads, LinkedIn Ads, Shopee Ads, and Tiktok Ads (if applicable).
  • Conduct thorough keyword research, ad targeting, and audience segmentation for optimal campaign reach and performance.
  • Monitor campaign budgets, bids, and performance metrics to achieve maximum ROI.
  • Collaborate with cross-functional teams to align advertising strategies with business objectives.
  • Analyze data and provide insights to optimize campaigns and identify opportunities for improvement.
  • Stay up-to-date with industry trends and emerging digital advertising platforms.

Required Skills and Experience:

  • Minimum of 2 years of hands-on experience in digital advertising, preferably in performance marketing.
  • Proficiency in managing campaigns on Facebook Ads, Google Ads, and LinkedIn Ads is essential.
  • Experience with Shopee Ads and Tiktok Ads is a significant advantage.
  • Strong analytical skills to interpret data and make data-driven decisions.
  • Demonstrated ability to manage budgets effectively while achieving desired outcomes.
  • Excellent communication and interpersonal skills to collaborate with internal teams and external stakeholders.

Preferred Qualifications:

  • Relevant certifications in digital advertising or marketing.
  • Familiarity with A/B testing and creative optimization techniques.
  • Knowledge of SEO and SEM strategies.

Company Culture and Benefits: At Lameco, we foster a culture of innovation, collaboration, and continuous learning. We encourage our team members to bring creative ideas to the table and provide opportunities for professional growth within the Digital Performance Marketing team.