Are you an owner of a shop operating on e-commerce platforms?

Are you concerned about the abuse of return and refund policies that negatively affect your sales and brand reputation?

Join us for the Workshop "Brand - A Tool to Protect Sellers on E-commerce Platforms" organized by Lameco to equip yourself with the knowledge to safeguard your business operations!

Time: 9:00 AM - 12:00 PM, November 23, 2024.

Speaker: Huan Pham - CEO of Lameco.

Ticket price: 540,000 VND (*VAT Included)

Format: Online via Zoom.

Main Content:

Part 1: Understanding Brand Knowledge

• Essential brand insights for e-commerce sellers.
• Basic knowledge of Intellectual Property and branding on e-commerce platforms (Shopee, TikTok).
• Intellectual Property Rights (Trademarks) and their application in brand protection.
• How to conduct trademark searches and assess registrability.
• Trademark registration process on e-commerce platforms.

Part 2: Risk Identification and Case Study Analysis

• Potential risks associated with inadequate brand protection on e-commerce platforms.
• Real case studies and lessons learned.

Part 3: Brand Protection and Crisis Management

• Applying brand knowledge to handle Returns and Refunds.
• Addressing return and refund requests based on counterfeit claims.
• Managing return and refund requests with other reasons.

Part 4: Practice, Q&A

• Q&A with the speaker.
• Practicing the evaluation of brand protection capability.

Don't let your brand be compromised!

​​​​Registrations Closed