Are you an owner of a shop operating on e-commerce platforms?
Are you concerned about the abuse of return and refund policies that negatively affect your sales and brand reputation?
Join us for the Workshop "Brand - A Tool to Protect Sellers on E-commerce Platforms" organized by Lameco to equip yourself with the knowledge to safeguard your business operations!
Time: 9:00 AM - 12:00 PM, November 23, 2024.
Speaker: Huan Pham - CEO of Lameco.
Ticket price: 540,000 VND (VAT Included)
Format: Online via Zoom.
Main Content:
Part 1: Understanding Brand Knowledge
- Essential brand insights for e-commerce sellers.
- Basic knowledge of Intellectual Property and branding on e-commerce platforms (Shopee, TikTok).
- Intellectual Property Rights (Trademarks) and their application in brand protection.
- How to conduct trademark searches and assess registrability.
- Trademark registration process on e-commerce platforms.
Part 2: Risk Identification and Case Study Analysis
- Potential risks associated with inadequate brand protection on e-commerce platforms.
- Real case studies and lessons learned.
Part 3: Brand Protection and Crisis Management
- Applying brand knowledge to handle Returns and Refunds.
- Addressing return and refund requests based on counterfeit claims.
- Managing return and refund requests with other reasons.
Part 4: Practice, Q&A
- Q&A with the speaker.
- Practicing the evaluation of brand protection capability.
Don't let your brand be compromised!
50,000 people, run Clean to grow their financial wealth.
Join them and make the right money move.