Tips to Increase Traffic & Orders for Your Shopee Store Through Google Ads

15 July, 2024 by
Tips to Increase Traffic & Orders for Your Shopee Store Through Google Ads
Lameco JSC

In the booming era of e-commerce, attracting potential customers and increasing orders is the top goal for every seller on Shopee. Besides optimizing the store and products, effectively leveraging Google Ads is becoming a breakthrough strategy, helping you boost sales and affirm your position in the market.

Google Ads with Shopee - Ushering in a New Era for E-commerce

Google Ads with Shopee (GWS) is a groundbreaking solution that combines the power of two giants in the fields of e-commerce and advertising technology, allowing you to reach millions of potential customers who are searching for products on Google.

GWS - The Perfect Bridge Between Shopee & Google

Imagine: A customer is searching for a product on Google, they see an attractive advertisement for your product on Google Shopping, Google Search, Google Images, or even Google Video. They click on the ad and are directed straight to your Shopee store to complete the purchase. This is how GWS creates a seamless shopping journey, increasing conversion rates and maximizing business efficiency for you.

Outstanding Benefits of Using GWS:
  • Reach potential customers: GWS precisely targets customers who are genuinely looking to shop, thereby increasing click-through and conversion rates.
  • Customize the experience: You can personalize the shopping experience for customers on Google platforms like Gmail, YouTube, etc., by displaying ads that match their preferences and behaviors.
  • Easily track and optimize: GWS provides detailed performance measurement tools, helping you evaluate campaign effectiveness and optimize ads for the best results.
  • Leverage data power: Shopee shares sales data with Google, helping Google's algorithm optimize ads more effectively, thus bringing higher profits for you.
How GWS Works - Simple and Effective:
  1. Create a campaign: Easily set up a GWS campaign directly on your familiar Google Ads account.
  2. Display ads: Ads will be shown to potential customers when they search for products on Google platforms.
  3. Optimize performance: Based on the sales data provided by Shopee, Google continuously optimizes ads to achieve the highest efficiency.
Why Use GWS?
  • Increase conversion rates: GWS helps you reach target customers effectively, thereby increasing conversion rates and ROAS (Return on Ad Spend).
  • Optimize budget: Google's intelligent algorithm helps allocate the advertising budget efficiently, ensuring you get the maximum return on each dollar spent.
  • Make data-driven decisions: By analyzing data provided by Shopee through Brand Portal & S-Center, you gain deep insights into customer behavior and the market, enabling more effective business strategies.

Google - The "King" in Shaping Consumer Purchase Decisions

Research shows:
  • Users often search for product information, compare prices, and read reviews on Google more than on other social media platforms like Facebook or Instagram.
  • Over 60% of shoppers admit they have noticed Google ads when searching for products.
  • 39% of users click on Google ads to learn more about a product.

This indicates that Google plays a crucial role in shaping consumer purchase decisions.

PMax - Elevating Google Ads Performance for Your Shopee Store

Performance Max for Market Play (PMax) is a superior upgrade of PMax, specifically designed to optimize advertising performance on Google Shopping.

How PMax Works:
  • Diverse display positions: PMax ads can appear on various Google platforms, including Google Shopping, Google Search, Google Images, Google Display Network, YouTube, Gmail, Google Discover, and Google Maps.
  • Target potential customers: PMax uses advanced machine learning technology to analyze data and display ads to the right audience interested in your products.
  • Automatic bid optimization: PMax automatically adjusts bids based on user behavior, helping you achieve the highest efficiency with your advertising budget.
Benefits of PMax:
  • Enhance visibility: Your ads are shown to more potential customers across various platforms.
  • Improve performance: PMax helps increase click-through rates, conversions, and ROAS for your ad campaigns.
  • Reduce costs: PMax's intelligent algorithm helps optimize bids and budgets, ensuring cost-effective advertising spending.

Lameco - Partnering With You to Boost Shopee Sales with Comprehensive Ad Solutions

As a pioneer in advertising performance optimization, Lameco proudly offers effective ad optimization solutions, helping your Shopee store reach millions of potential customers, increase orders, and boost sales.

Contact Lameco now for the best ad optimization solutions for your Shopee store!

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