TikTok Shop is a fertile ground attracting thousands of sellers with its ability to reach a large number of potential customers. However, not everyone "strikes it rich" on TikTok Shop. This article will expose 5 challenging issues that sellers often face and provide detailed instructions on how to "resolve" them to make your store boom with sales.
1. Struggling to Find the Right Product
Problem: Choosing a "flagship" product to effectively sell on TikTok Shop is a difficult puzzle. What to sell to attract customers? What to sell to catch up with trends?
Solution:
- Thorough Market Research: Use analytical tools like TikTok Analytics, Google Trends to capture the trending products and market demand.
- Choose products suitable for your target customer segment: Clearly identify the customer segment you want to target and choose products that match their preferences and needs.
- Survey competitors: Find out what products your competitors are selling, their strengths and weaknesses. From there, you can discover unique, different products or improve existing ones to attract customers.
2. Unappealing Video Content That Doesn't Attract
Problem: Lackluster videos that don’t catch trends or make an impression on viewers make customers "scroll past" without a second glance.
Solution:
- Create creative, unique content that catches trends: Invest in scripts, quality visuals, and sound, use catchy effects and music to make your videos stand out.
- Increase interaction with viewers: Ask questions, create mini-games, encourage viewers to comment and share the video.
- Livestream selling: Interact directly with customers, answer questions, and introduce products in a lively, vivid manner.
3. Not Grasping the Secrets of Effective Livestreaming
Problem: Dull, unappealing live streams that fail to connect with customers, leading to a "deserted" situation.
Solution:
- Plan detailed livestream content: Build an engaging script, choose prime time slots, prepare gifts, and promotional programs to attract viewers.
- Practice livestreaming skills: Communicate confidently and engagingly, handle situations flexibly, and create a joyful, dynamic atmosphere throughout the livestream.
- Use livestream support features: Take advantage of effects, stickers, and games on TikTok Shop to increase viewer interaction.
4. Difficulties in Operating & Managing the Store
Problem: Managing orders, handling complaints, inventory, shipping... are "burdens" that can exhaust you.
Solution:
- Use sales management software: Automate order processing, inventory management, shipping, minimize errors, saving time and effort.
- Build professional customer policies: Ensure customer rights, build a reputable store.
- Train a well-prepared staff: Improve service quality, meet customer needs effectively.
5. Ineffective Advertising
Problem: Running ads but not effective, costly without achieving the desired results.
Solution:
- Study TikTok Ads techniques: Define goals, target customers, budget, and choose the appropriate advertising forms.
- Optimize ad content: Quality, attractive images and videos, concise content, and clear calls to action.
- Monitor and evaluate ad effectiveness regularly: Adjust ad campaigns to optimize costs and enhance effectiveness.
Lameco - Comprehensive Solution for TikTok Shop Operation & Development
Are you struggling with the above barriers? Let Lameco accompany you! With professional TikTok Shop operation and development services, Lameco will help you:
- Build effective business strategies on TikTok Shop.
- Advise on creating video and livestream content scripts that attract millions of views.
- Manage and operate your store professionally.
- Run effective ads with optimized costs.
Contact Lameco today for a free consultation!