In the fiercely competitive world of e-commerce, the success story of Benty, a children's and infants' fashion brand, stands as a vivid testament to the power of comprehensive strategy and substantial support from Lameco. Let's explore this exciting journey and the values Lameco brought to Benty.
The Beginning: From Zero
When Benty started building their store on Shopee on the first day of June 2023, they started from scratch. No traffic, no orders, no reputation—just a passionate team and professional support from Lameco. A month before launching their official store (May 2023), Benty's revenue was a modest 10 million VND per month.
Phase 1 (06/2023 - 07/2023): Focus on Store Development
From the onset, Lameco's strategy focused on the comprehensive development of Benty's store, including market research, competitor analysis, target customer identification, brand recognition development, store design, and advertising campaigns.
The results in the first two months were truly impressive:
- Breakthrough revenue growth: From 10 million VND, Benty's revenue skyrocketed to over 250 million VND per month after just two months of operation.
- Significant increase in orders: The store recorded over 1200 orders, showcasing the effectiveness of the customer approach strategy.
Phase 2 (08/2023 - 02/2024): Cost Optimization
Following the initial success, Lameco entered phase 2 with the goal of optimizing costs and increasing profits for Benty.
The main activities during this phase included:
- Controlled reduction and optimization of advertising costs.
- Optimization of marketing and promotional activities, focusing on cost-effectiveness.
The results during phase 2 were:
- Stable revenue growth: Revenue in August 2023 exceeded 350 million VND and continued to grow steadily in the following months, reaching over 500 million VND by February 2024.
- Increased profitability: Thanks to effective cost optimization, the net income of the store increased to over 20%.
Phase 3 (03/2024 - 04/2024): Explosive Sales with Reasonable Costs
Moving into phase 3, Lameco aimed to help Benty achieve explosive sales while ensuring reasonable cost control.
To achieve this goal, Lameco implemented several important strategies, including:
- Registering for Shopee's free shipping program for potential sellers: Helping Benty directly reduce shipping subsidy costs for buyers by 8% (Freeshipping Program).
- Continued controlled and effective optimization of advertising costs.
The results during phase 3 were:
- Revenue breakthrough: The store's revenue in March and April exceeded 1 billion VND, with over 10,000 orders.
- High profitability: Thanks to effective cost optimization, the store's net income reached an impressive 25%.
Outstanding Performance Metrics of the Store
Besides revenue and profitability, Benty's store recorded many positive metrics indicating impressive operational efficiency:
- Highest monthly order volume: 5158 orders (March 2024)
- Total positive reviews: 1689 reviews.
- Positive review rate: 98%.
- Store follower count:
- Phase 06/2023 - 10/2023: Steady growth of 4,000 - 5,000 followers/month.
- Phase 11/2023 - 12/2023: Noticing the follower count was still not satisfactory, Lameco intensified strategies to encourage customer follows. The result was an explosive increase of over 150,000 new followers in just two months.
- Phase 01/2024 - present: With a large follower base established, the growth rate stabilized at 4,000 - 5,000 followers/month.
- Returning customer rate: 31%, indicating good customer retention.
- Order return/cancellation rate: Maintained at 18%, a relatively low rate, reflecting good product and service quality.
Achievement: 1 Billion VND Revenue and Top 7 in Fashion Category
In March 2024, Benty achieved the milestone of 1 billion VND in revenue after only 10 months of operation. By May 2024, Benty officially ranked in the top 7 children's and infants' fashion category on Shopee, a remarkable feat for a rising brand.
Conclusion
The story of Benty and Lameco is clear proof that with the right strategy, professional support, and relentless determination, nothing is impossible. Lameco is a reliable companion, helping brands like Benty achieve ambitious goals on the Shopee e-commerce platform.
Are you a seller on Shopee looking to write your own success story? Let Lameco help you turn your dreams into reality. Contact us now to start your breakthrough journey!