The Challenge Of Vietnam's E-Commerce: The Unyielding Invasion Of Chinese "Giants"

8 November, 2024 by
The Challenge Of Vietnam's E-Commerce: The Unyielding Invasion Of Chinese "Giants"
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Vietnam's already bustling e-commerce market has become even more vibrant with the entry of major players from China. Familiar names to consumers, such as Temu, 1688, and Taobao, are making significant inroads, promising fierce competition with well-established international platforms like Shopee, Lazada, and TikTok Shop.

Temu - The Chinese "Bargain Market" Officially Launched

According to information from Momentum Works, Temu, a Chinese e-commerce platform known for its highly competitive prices, has officially entered the Vietnamese market. Prior to this, Temu made a significant impact in the Philippines, Malaysia, and Thailand. Although the first version in Vietnam is still under development, with its resources and experience, Temu is predicted to quickly capture market share.

1688 - Efforts To "Vietnamize" To Conquer Users

The 1688 e-commerce application is also not staying out of the race, with its iOS version now featuring the Vietnamese language. Beyond just translating the interface, 1688 has also increased advertising for direct support services, international payment, and fast shipping tailored specifically for the Vietnamese market.

Taobao - "Slow But Steady," Offering Free Shipping To Vietnam

Although it has not yet supported the Vietnamese language, Taobao, an e-commerce platform under Alibaba, takes a different approach. Since August 2024, Taobao has implemented a free international shipping program for fashion items in several countries, including Vietnam. This move indicates Taobao is quietly attracting users with attractive pricing policies.

Vietnam's E-Commerce Market - Fierce Competition And New Opportunities

The entry of Chinese e-commerce platforms will undoubtedly create a new wave of competition in the market. Consumers will benefit from a diverse range of products, competitive prices, and improved services.

However, Vietnamese businesses will also face more challenges than ever. To survive and grow amidst intense competition, enhancing competitive capabilities, innovating, and staying abreast of trends are imperative.

Conclusion

Vietnam's e-commerce market is entering a new development phase, filled with both opportunities and challenges. The appearance of Chinese "giants" will drive market development while posing significant challenges for Vietnamese enterprises in adapting and competing.

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