Recently, Shopee - one of the leading e-commerce platforms in Vietnam - has started tightening control measures against off-platform trading navigation behavior. This move has caused significant concern within the Shopee seller community. Let’s explore this issue in detail with Lameco and discover effective preventive measures.
What is Off-Platform Trading Navigation?
Before diving into preventive measures, we need to understand what "off-platform trading navigation" means.
Off-platform trading navigation refers to the behavior of sellers deliberately inserting personal contact information (such as phone numbers, social media accounts) into their shop's communication channels on Shopee. The purpose is to allow customers to contact them directly and conduct transactions outside of the Shopee platform, thereby avoiding transaction fees charged by Shopee.
Shopee considers this behavior a serious violation of its platform policies, which can lead to penalties such as product suspension or even shop suspension.
Why is Shopee Tightening Policies?
Shopee's tightening of policies against off-platform trading navigation stems from several reasons:
- Protecting the platform's interests: Shopee invests heavily in building and maintaining the platform, attracting buyers. Off-platform transactions reduce Shopee's revenue from transaction fees.
- Ensuring buyer safety: Transactions conducted on Shopee ensure that buyers are protected by the platform's policies. Off-platform transactions can put buyers at greater risk.
- Maintaining transparency: Transactions on the platform allow Shopee to better monitor and manage buying and selling activities, ensuring transparency and fairness for all parties involved.
Expert Advice from Lameco
To minimize the risk of penalties for violating off-platform trading navigation policies, sellers should take the following steps:
1. Review All Product Images
Check and remove any contact information from product images. This includes:
- Phone numbers.
- Facebook addresses.
- Instagram addresses.
- Any other social media contact information.
Note: This applies to both text information and QR codes.
2. Check Shop Decoration Banners
Remove all contact information from shop decoration banners, including:
- Phone numbers.
- Fanpage addresses.
- Links to other social media networks.
3. Review Product Descriptions
This is where many sellers typically make mistakes. Carefully check and remove any contact information from product descriptions. A common example is the phrase "wholesale Zalo xxxx" frequently found in many product descriptions.
4. Check Automated Messages
If you use the shop's automated message feature, ensure that no contact information is included.
5. Review Livestream Cover Photos
If your shop conducts livestreams on Shopee, check and remove any contact information from the livestream cover photos.
Conclusion
Shopee's tightening of policies against off-platform trading navigation might cause short-term difficulties for some sellers. However, in the long run, this will help build a healthier and fairer business environment for all parties involved.
By strictly adhering to Shopee's regulations and applying advice from Lameco experts, sellers can avoid unnecessary risks and optimize their business efficiency on this platform.
Lameco is always ready to support sellers in adjusting and optimizing their business operations on Shopee. Please contact us if you need further consultation or assistance!
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