In today's booming e-commerce era, effectively utilizing off-site advertising channels like Facebook, Google, etc., to drive traffic to Shopee is essential. So, how can one accurately and efficiently track the performance of these campaigns? The answer lies in Shopee Brand Portal - the "indispensable assistant" for businesses operating on Shopee.
Shopee Brand Portal - The "Compass" For Off-Site Advertising Campaigns
When businesses run off-site ads with Shopee, you can track campaign performance on two main platforms: the ad management tool of the advertising platform (Facebook, Google, etc.) and Shopee Brand Portal.
However, Shopee Brand Portal is considered the "compass" for campaigns due to its superior features:
- Provides an overview of campaign performance: You can easily check important metrics such as visit, conversion rate, revenue, etc., thus evaluating the overall effectiveness of the campaign.
- Analyze performance by campaign and product: Shopee Brand Portal allows you to dive deep into analyzing the performance of each specific campaign and product. This way, you can identify which campaign/product is performing well and which needs improvement.
- Track actual visit from off-site ads: Shopee Brand Portal only records visit when customers truly access Shopee through your ad. This gives you a more accurate view of campaign performance compared to relying solely on data from the advertising platform.
Optimize Ad Effectiveness With Important Metrics On Shopee Brand Portal
Shopee Brand Portal provides you with a system of funnel metrics, including:
- Visit: This metric shows the number of customers who accessed Shopee through your off-site ads.
- Conversion value: The total order value generated from the ads.
- Order cancellation: The number of orders canceled from the ads.
- Number of products sold: The total number of products sold from the ads.
- Conversion rate: The rate of customers who visit and make a purchase.
- Revenue: The total revenue you earn from the ads.
Among these, visit is an especially important metric to pay close attention to as it reflects the effectiveness of attracting potential customers.
To ensure accurate data, you must accurately attach tracking codes before running the campaign.
Attaching Tracking Codes - The Key To Accurate Data
Attaching tracking codes is the most crucial factor to ensure the data on the Shopee Brand Portal accurately reflects the campaign's effectiveness.
If tracking codes are attached incorrectly, you will have a misleading view of the campaign's effectiveness, leading to wrong decisions in budget allocation and ad optimization.
Therefore, before starting a campaign, thoroughly check the method of attaching tracking codes. If you have any questions, contact Lameco's Marketing Solution team for support.
Conclusion
Mastering the operation and important metrics on Shopee Brand Portal is the key to optimizing the effectiveness of off-site advertising campaigns, thereby increasing sales on Shopee.
Master the Skills of Off-Site Ad Performance Tracking with Lameco's Master Shopee K40 Course
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