Selling on Shopee offers many attractive business opportunities but also presents significant challenges if sellers do not comply with the platform's rules. In this article, Lameco will analyze the five most common mistakes that can lead to a store being locked on Shopee. Knowing this information will help you avoid risks and maintain effective business operations.
1. Transactions Outside Shopee
Conducting transactions outside Shopee is one of the most serious mistakes that can lead to your store being locked. Shopee strictly prohibits any behavior that involves sharing personal contact information, directing customers to pay directly outside the Shopee platform, or inviting buyers to other platforms.
Why does Shopee prohibit transactions outside the platform?
- Shopee aims to create a transparent and safe business environment for both buyers and sellers. When transactions are conducted directly on Shopee, the platform can monitor and ensure the rights of both parties.
- Transactions outside Shopee carry many risks such as fraud, items not matching descriptions, etc.
To avoid violating this rule, you should note:
- Do not share personal contact information such as phone numbers, Zalo, Facebook, etc., in product descriptions, messages, or any other forms.
- Always guide customers to place orders and make payments directly on Shopee.
2. Selling Fake or Imitation Goods
Selling fake or imitation goods is a severe violation, not only of Shopee's regulations but also of the law.
Consequences of being caught selling fake or imitation goods:
- Your store will be permanently locked by Shopee.
- Loss of credibility with customers and partners.
- Facing legal risks.
To avoid this risk, ensure that:
- Your sources of goods are clear, with full invoices and documents.
- Products have clear origins and are not fake, imitation, or low-quality items.
- You are familiar with trademark and product copyright registration regulations.
3. Posting Products with Lack of Information and False Claims
Product information is a crucial factor that helps customers make purchasing decisions. Posting products with a lack of information or false claims will make customers lose trust and could lead to negative reviews for your store.
Common errors when posting products:
- Sparse product descriptions, lacking details about size, material, color, etc.
- Product images not matching reality.
- Using other people's product images.
To attract customers and avoid violating Shopee's policies, you should:
- Invest time in writing detailed, attractive product descriptions that provide all necessary information for customers.
- Use beautiful, clear, and realistic product images.
- Do not copy content or images from others.
4. Fraudulent Reviews
Positive reviews are an important factor in attracting new customers. However, some sellers, in an attempt to quickly increase positive reviews, use fraudulent methods such as creating fake orders or hiring people to review.
Shopee strictly handles fraudulent review behavior:
- Reducing the shop's rating score.
- Deleting fraudulent reviews.
- Locking the store in serious cases of violation.
Build your store's credibility by:
- Providing quality products and good service so that customers voluntarily leave positive reviews.
- Participating in Shopee's promotional programs to increase purchases and reviews.
- Interacting with customers and responding to reviews professionally.
5. Improper Advertising
Advertising is an indispensable part of online business. However, many sellers, in an attempt to attract attention, use misleading images, language, or even violate the law.
Common improper advertising behaviors:
- Using images of celebrities or other brands without permission.
- Exaggerating or making false claims about product functions.
- Unethical comparison of your product with competitors' products.
To advertise effectively and comply with Shopee's regulations, you should:
- Choose images and words that are appropriate for the product and brand.
- Do not use third-party images or information without permission.
- Advertise honestly, highlighting the true advantages of the product.
Conclusion
Understanding and complying with Shopee's regulations is the key to successful business on this platform. Lameco hopes this article has provided useful information to help you identify and avoid common mistakes.
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